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Business Daily: Business Daily meets: Bruce Daisley

Bulletins

Business Daily meets: Bruce Daisley

02/09/2022 GMT

BBC World Service - Business Daily, Business Daily meets: Bruce Daisley

The former Twitter boss on how firms can help employees to become more resilient.

For eight years Bruce Daisley ran Twitter's business in Europe, the Middle East and Africa. He then became a writer and consultant on better working practices.

Do people who use social media need to be more resilient? Thats the question Sam Fenwick asks former Twitter executive, Bruce Daisley. For eight years he ran Twitter's business in Europe, the Middle East and Africa.  He then became a writer and consultant on better working practices. In his latest book, Fortitude: Unlocking the Secrets of Inner Strength, he examines what makes people resilient. 
 i
Bruce Daisley was staying with relatives in Beirut the day of the chemical explosion in 2020. In the aftermath he heard much talk of the ‘resilience’ of the Lebanese people. But when he heard someone say, ‘We don’t want to be resilient. We just want to live!’, it got him thinking about what resilience really is and how individuals can achieve it.

Presenter: Sam Fenwick 

(Photo: Bruce Daisley with kind permission)

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