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Subscribe and fly: the travel industry’s latest trend

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Business Daily: Subscribe and fly: the travel industry’s latest trend

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15/08/2022 GMT

BBC World Service - Business Daily, Subscribe and fly: the travel industry’s latest trend

How travel companies are using subscription models to keep travellers travelling.

Leanna Byrne looks at how travel companies across the world are investing in their own subscription services.

Travel isn't easy anymore. Between the cancelled flights, lost baggage and just the cost of it all, it's almost enough to turn people off altogether. But we'll hear how travel companies are using subscription services to keep those travellers travelling.

Leanna Byrne speaks to airline bosses Neil Thwaites, regional vice-president for California at Alaska Airlines and Kirby Gordon from FlySafair about how their subscription services are boosting business. 

We also hear from Iñaki Uriz, the chief executive of Caravelo, a subscription platform for the airline industry on travel trends. 

And finally, as some the biggest users of subscriptions services are millennials and gen Z, we speak to someone who calls themselves a "digital nomad".

Presenter / producer: Leanna Byrne.
Image: travellers at an airport in Thailand; Credit: Getty images

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