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Tim Harford explains the numbers and statistics in the news and in life

Tim Harford explains the numbers and statistics in the news and in life.

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Is opinion polling broken?

13/08/2022 GMT

BBC World Service - More or Less, Is opinion polling broken?

Following some high profile slip-ups in recent US elections, is opinion polling broken?

Following some high profile slip-ups in recent US elections, we ask whether it’s time to call time on polling.

The opinion polling industry’s reputation has taken a battering in recent years, as high profile slip-ups in the US presidential election exposed frailties. So should we write them off? Not according to Economist data journalist G Elliot Morris, who’s written a book called Strength in Numbers: How Polls Work and Why We Need Them.


Presenter: Tim Harford
Producer: Jon Bithrey 
Editor: Richard Vadon
Programme Coordinator: Brenda Brown
Sound Engineer: Rod Farquhar

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