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Business Daily: Business Daily Meets: Pernilla Nyresten

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Business Daily Meets: Pernilla Nyresten

12/08/2022 GMT

BBC World Service - Business Daily, Business Daily Meets: Pernilla Nyresten

Find out how Pernilla Nyresten built her company and made business history in Sweden.

Pernilla Nyrensten is a very successful retail entrepreneurs. She made history becoming the first female founding CEO to float a company on the Stockholm stock exchange.

Pernilla Nyrensten made history when she became the first female founding CEO to float a company on the Stockholm stock exchange since the its inception 160 years ago. She started her retail business, RevolutionRace in 2013 just less than $30,000 today the firm was recently valued at around 1 billion dollars. 

Pernilla's journey has not been without challenges - she's been told, by men, that women should only run hobby businesses and that running a public company is too hard and stressful for women. 

Pernilla tells Sam Fenwick that the sexist comments motivated her to pursue her dream of running a successful retail business, and how she hopes to be a role model for other aspiring female entrepreneurs.

Presenter / producer: Sam Fenwick
Image: Pernilla and Niclas; Credit: Pernilla Nyrensten

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