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Business Daily: Lollywood or Bollywood?

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15/07/2022 GMT

Lollywood or Bollywood?

BBC World Service - Business Daily, Lollywood or Bollywood?

We explore what the future holds for the film industries in India and Pakistan.

The pandemic has been tough for Bollywood and Lollywood, what does the future hold for the film industries in India and Pakistan? Whose content is a hit with audiences?

We take a look at the fortunes of Bollywood and Lollywood post pandemic. We’ll ask what the future holds for the film industries of India and Pakistan and explore whose creative ideas and business innovations in cinema are proving to be a hit with audiences. 

Emb Hashmi speaks to the stars of the new Lollywood film 'London Nahi Jaunga' and Nikhil Inamdar visits a Bollywood film set. We also hear from critics, directors and analysts who tell us what they think both film industries need to do to increase profits and box office numbers.

Presenter: Emb Hashmi
Reporting: Nikhil Inamdar
Producer: Carmel O'Grady

Image:Humayun Saeed and Kubra Khan; Credit: BBC

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