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Factual: Politics

Programme examining the ideas and forces which shape public policy in Britain and abroad.

Programme examining the ideas and forces which shape public policy in Britain and abroad, presented by distinguished writers, journalists and academics.

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Analysis: The Advertising Trap

The Advertising Trap

BBC Radio 4 - Analysis, The Advertising Trap

Digital advertising fuels the online economy, but is it all based on smoke and mirrors?

Digital advertising fuels the online economy, but is it all based on smoke and mirrors? Ed Butler investigates.

Digital advertising fuels the digital economy, but is it all based on smoke and mirrors? 

Ed Butler investigates what some claim is a massive collective deception - a trillion dollar marketing pitch that simply does not deliver value to any of those paying for it. He asks, do online ads actually work, or could it be that some of the biggest names in global tech are founded on a false prospectus?

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Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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