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Business Daily: Online advertising fraud

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31/05/2022 GMT

Online advertising fraud

BBC World Service - Business Daily, Online advertising fraud

How criminals are ripping off advertising firms to the tune of billions every year.

More companies are advertising online, and it's estimated that more criminals are exploiting that. Find out how fake ad clicks generate billions of dollars every year.

The global online ad racket; Ed Butler investigates how criminals are ripping off advertising firms to the tune of billions every year.

Andrew Lissimore the CEO of a Canadian company that sells high-end headphones tells us what happened when he hired an ad-tech firm to organise targeted advertising for his website.

Ad fraud expert, Augustine Fou explains that the problems with digital advertising really began about a decade ago, when advertisers stopped selling their ads directly to publishing websites and used ad exchanges instead. We also hear from a former hacker who now advises companies on how to keep hackers and fraudsters at bay.

Presenter / producer: Ed Butler
Image: Online business marketing; Credit: Getty

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