Sliced Bread

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Sliced Bread Presents: Personalised Vitamin Plans

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Personalised Vitamin Plans

BBC Radio 4 - Sliced Bread, Personalised Vitamin Plans

Are personalised vitamins a health win or just a bitter pill to swallow?

Greg checks out the online vitamin suppliers who claim to provide a set of personalised vitamins matched to you and your body's needs.

The vitamins market is growing fast, with many companies now offering bespoke vitamin plans that claim to produce the perfect personalised prescription just for you.

Our listener Gareth wants to know if this could be a quick fix for his low energy and poor diet so Greg is going to find out. He’s got his sights on the popular companies suggesting personalised plans based on a simple online questionnaire that builds up a picture of your vitamin deficiencies via questions about your exercise, stress levels, diet and more.

But these personalise plans comes at a premium - some go for close to £25 per month. Greg tests the questionnaires, speaks with nutritional experts, and sees whether Gareth thinks personalised vitamin plans are the best thing since sliced bread, or marketing BS.

This season we’re testing YOUR suggested wonder-products. If you’ve seen an advert, trend or fad and want to know what the evidence says drop us an email to sliced.bread@bbc.co.uk or drop Greg a message direct on his social media where he’s @gregfoot

PRESENTER: Greg Foot
PRODUCER: Simon Hoban

Sliced Bread Presents

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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Factual: Health & Wellbeing

Factual: Science & Nature

Factual: Science & Nature: Science & Technology

While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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