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Business Daily: The Royal Family: How strong is its brand?

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10/05/2022 GMT

The Royal Family: How strong is its brand?

BBC World Service - Business Daily, The Royal Family: How strong is its brand?

How valuable is the British royal brand? How badly has it been damaged in recent years?

The royal brand has enormous history and tradition, and is estimated to be one of the most valuable in the world. But do recent scandals and coming changes put that in doubt?

Samira Hussain investigates the brand of the British Royal Family. It's estimated to be one of the biggest brands in the world, steeped in history, tradition and of course scandal... 

In the Queen's Platinum Jubilee year we look at how recent events have changed things for the royal brand and what coming changes and challenges could mean going forward. Pauline McLaran, professor of marketing and consumer research at Royal Holloway University and co-author of Royal Fever: The British Monarchy in Consumer Culture explains how this multi-faceted brand actually functions and what she thinks are the biggest problems it faces. 

We'll also explore whether being associated with brand Royal is still good for business. Jason Bell is a photographer based in New York. He took the photographs of Prince George’s christening and tells us about the media interest in him being linked with that job and the global response to his pictures.  Chef Darren McGrady, who cooked for the Queen and Princess Diana for many years, also joins us. Darren now runs a business in Dallas, Texas called Eating Royally. He says working for the royals definitely opened doors for him, but has questions about the future of the brand.

Presenter: Samira Hussian
Producer: Carmel O'Grady

(Image: Queen Elizabeth II and members of the royal family; Credit: Victoria Jones / PA Wire)

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