Sliced Bread

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Sliced Bread Presents: Wagyu Beef

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Wagyu Beef

BBC Radio 4 - Sliced Bread, Wagyu Beef

For some, a £100 wagyu steak is the best money can buy. But can we taste that difference in supermarket burgers that sell for less than £3.50 a pair?

For many beef connoisseurs, a wagyu steak is the tenderest meat money can buy.  They say it literally melts in the mouth. But Pete wants to know, if a Wagyu steak can set you back £100, how can supermarkets sell Wagyu burgers for around £3.50 a pair? How much of what makes wagyu beef so prized trickles down into a burger?

Greg speaks to meat scientist, Martin Anderson, visits a Wagyu farm in Yorkshire, and sets up a blind taste test. All to find out if Wagyu burgers are the best thing between sliced bread. 

Do you have a suggestion of a ‘wonder-product’ making a bold claim that Greg can investigate next? 

Send us your suggestions to sliced.bread@bbc.co.uk or send it to Greg direct on Twitter or Instagram where he’s @gregfoot
PRESENTER: GREG FOOT
PRODUCERS: JULIAN PASZKIEWICZ & KEVIN CORE

Sliced Bread Presents

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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