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People Fixing The World

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Discover the people and the projects trying to make the world a better place

Discover the people and the projects trying to make the world a better place.

Discover the people and the projects trying to make the world a better place.

A weekly programme looking at common challenges around the world and the creative ways people are trying to tackle them.

Presenter Myra Anubi speaks to reporters, experts and innovators to investigate how effective different solutions are, share their successes and inspire listeners with what is possible.

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People Fixing The World: Using lotteries to make us better people

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Using lotteries to make us better people

03/05/2022 GMT

BBC World Service - People Fixing The World, Using lotteries to make us better people

The lotteries that nudge people to take medicine, pick up litter or pay their taxes

The lotteries that nudge people to take medicine, pick up litter or pay their taxes.

Lotteries aren’t just about winning money. They’re also being used to nudge people to change their behaviour.

In the UK we try out a mobile app that enters users in to a £25,000 lottery every time they pick up a piece of litter. 

We see how heart patients in the US can win smaller prizes for taking their pills… and if they don’t take their medicine, are told what they could have won. 

And we look at receipt lotteries, where customers are encouraged to get receipts as each one is an entry to a big monthly draw.  The scheme started in Taiwan but has been replicated in a number of countries, helping governments find the businesses avoiding tax.

Presenter: Myra Anubi
Reporter: Claire Bates
Producer: Francois Wibaux
Executive producer: Tom Colls
Editor: Penny Murphy
Image: Illustration from Getty Images

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