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Business Daily: Nike’s most controversial ad campaign

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14/04/2022 GMT

Nike’s most controversial ad campaign

BBC World Service - Business Daily, Nike’s most controversial ad campaign

Greg Hoffman, former Nike CMO, tells us how the ad with Colin Kaepernick came about.

Former Nike CMO, Greg Hoffman, the creative force behind the advert featuring NFL star Colin Kaepernick, tells us how this controversial campaign came about.

Remember the Colin Kaepernick advert for Nike? It’s one of the most controversial and successful advertising campaigns of the past decade. Former US President Donald Trump said the advert sent a terrible message but Nike saw a 30% boost in sales.  In this episode of Business Daily former Nike Chief Marketing Officer, Greg Hoffman, the creative force behind the campaign, tells us how it came about and why diversity in advertising really matters. 

Presenter: Rahul Tandon  
Producer: Carmel O’Grady 
Image: San Francisco 49ers players Eli Harold, Colin Kaepernick and Eric Reid take a knee prior to the game against the Dallas Cowboys; Photo by Michael Zagaris/San Francisco 49ers/Getty Images

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