The Apprentice

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Lord Sugar

Karren Brady

Tim Campbell

Jo Bishop

Mark Wildash

Charlie McLean

Naomi Banat

Paul Broadbent

FremantleMedia

The Apprentice: Series 16: Non-Alcoholic Drinks

Non-Alcoholic Drinks

BBC One - The Apprentice, Series 16, Non-Alcoholic Drinks

The candidates create new non-alcoholic drinks and try to sell them to leading retailers.

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

This time, Lord Sugar asks the candidates to meet him at Mercato Metropolitano in Mayfair, a former church turned foodie temple offering artisan food and drink from around the world. Their next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

One team plays it safe with flavours but struggles to replicate a key ingredient. Meanwhile, a fruity late addition in the other team’s drink isn’t to everyone’s taste. At their launch events, both teams pour on the charm with their retailers, but with the drinks proving somewhat hard to swallow, sales are a struggle.

In the boardroom, Lord Sugar calls time, and one member of the losing team gets barred as they become the third candidate to be told, 'You’re fired!'

The Apprentice: Series 16

Another set of candidates compete to be Lord Sugar's business partner.

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