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Business Daily: Why gin is still fizzing

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Why gin is still fizzing

04/02/2022 GMT

BBC World Service - Business Daily, Why gin is still fizzing

The rise and rise of the juniper-infused spirit

From its early reputation as mothers’ ruin to its prime spot in upscale cocktail bars, we tell the story of the juniper-infused spirit.  And as the gin craze in the US and the UK shows no sign of slowing, we ask where the next global hotspots will be. Dr Angela McShane of Warwick University tells Elizabeth Hotson how and why gin drinking became popular in the UK and Sandie Van Doorne, from Lucas Bols - which claims to be the oldest distillery brand in the world - explains how the Dutch spirit, genever, fits into the story. Sean Harrison of Plymouth Gin explains how the company is taking on the new contenders in the market and we hear from up-and-coming brands; Toby Whittaker from Whittakers Gin and Temi Shogelola of Black Crowned Gin. Plus, we hear from Emily Neill, Chief Operating Officer at the IWSR which provides data and analysis on the beverage alcohol market. And a programme about gin wouldn’t be complete without a cocktail; William Campbell-Rowntree, bar supervisor at Artesian in London’s Langham Hotel, gives his tips for the perfect tipple. 

Presenter: Elizabeth Hotson
Producer: Sarah Treanor 

*This programme was originally broadcast on July 13, 2021

(Picture of a gin and tonic with garnish; Picture via Getty Images)

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