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WorklifeIndia: How is rental fashion kicking off in India?

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How is rental fashion kicking off in India?

10/12/2021 GMT

BBC World Service - WorklifeIndia, How is rental fashion kicking off in India?

The challenges facing the fashion rental business in India

The challenges facing the fashion rental business in India.

Renting high fashion is becoming popular worldwide as more and more people move towards sustainable fashion options. But the industry faces several challenges, especially stigma and taboo related to renting clothes. In India too, although the idea has been around for several decades, renting attires for occasions other than weddings, continues to raise eyebrows.

While many feel fashion rentals in the country may not be following stringent hygiene measures, others think renting clothes and handbags frequently helps the circular fashion economy. So is it mostly the Gen Z or millennials who are into fashion rentals? Is social media lifestyle making luxury designer wear more accessible and affordable through rental services? What is the new business model for subscription fashion services?

Presenter: Devina Gupta

Contributors: 
Aanchal Saini - CEO, Flyrobe
Ravina Sachdev - Fashion influencer 
Gaurav Khanijo - Luxury fashion designer

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