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Tim Harford explains the numbers and statistics in the news and in life

Tim Harford explains the numbers and statistics in the news and in life.

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21/11/2021 GMT

A TikTok tale

BBC World Service - More or Less, A TikTok tale

How a well-meaning TikTok disrupted 4,600 studies.

Over the summer academic studies were inundated with participants, teenage girls to be precise. We explore how one TikTok tipped the balance of data gathering.

Nowadays if you are an academic and who needs some participants for a study you go online, but over the summer academic studies were inundated with participants who all happened to be teenage girls ... we explore how one TikTok can tip the balance of data gathering. 

Presenter: Tim Harford 
Producer: Chris Flynn


(Image:  TikTok logo is displayed on a smartphone screen/Getty/NurPhoto/contributor)

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