Reluctant Persuaders 

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Reluctant Persuaders

Comedy

Comedy by Edward Rowett set in Hardacre's, the worst advertising agency in London

BBC Radio 4 FM

BBC Radio 4 LW

Nigel Havers

Mathew Baynton

Josie Lawrence

Richard Goulding

Edward Rowett

Reluctant Persuaders: Series 2: Just Do It

Series 2

Just Do It

BBC Radio 4 - Reluctant Persuaders, Series 2, Just Do It

The team discover their Protein Team campaign has gone viral. And not in a good way.

London's worst advertising agency discovers a campaign’s gone viral – and not in a good way. Stars Nigel Havers. From 2017.

The worst advertising agency team in London are unexpectedly in demand. 

The marketing manager of nutrition company Protein Team enlists their services for a huge poster campaign, aimed at selling protein shakes to women.

Yet no sooner is their ad up - featuring a slender woman, and an even more slender bikini - than Hardacre's find themselves at the centre of a media storm over misogyny, body-shaming, and the evils of advertising.

Wracked with guilt and determined to make amends, Joe clashes with his older and more cynical creative director Rupert Hardacre and accounts manager Amanda, who are convinced that sex sells and all publicity is good publicity. But in an age of Twitter storms and third-wave feminism, are they behind the times?

Edward Rowett's award-winning sitcom. 

Rupert Hardacre    ......    Nigel Havers
Joe    ......    Mathew Baynton
Amanda    ......    Josie Lawrence
Jordan    ......    Richard Goulding
Teddy    ......    Kieran Hodgson
Laura    ......    Olivia Nixon
Tube announcer    ......    David Fairs

An Absolutely production for BBC Radio 4 first broadcast in April 2017.

Reluctant Persuaders: Series 2

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Comedy by Edward Rowett set in Hardacres, the worst advertising agency in London

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Just Do It

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