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The Media Show

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Started as BBC News 24 in 29/11/1997 and then became the BBC News Channel on 21/04/2008

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The Media Show: Sports broadcasters fight for our attention

Sports broadcasters fight for our attention

BBC News Channel - The Media Show, Sports broadcasters fight for our attention

In the age of infinite choice, how can broadcasters make live sport more attractive?

In the age of infinite choice, how can broadcasters make live sport more attractive than TikTok, Fortnite or the latest Netflix drama?

This is a packed summer of sport, from the Olympics and the Euros, to a new cricket competition called The Hundred on primetime BBC. But in the age of infinite choice, how can broadcasters make live sport more attractive than TikTok, Fortnite or the latest Netflix drama? And has the amount of money TV companies are prepared to pay for sport fallen during the pandemic?

Guests: Andrew Georgiou, president of sports at Discovery; Sanjay Patel, managing director of The Hundred for the England and Wales Cricket Board; Bryan Henderson, director of cricket at Sky Sports; Minal Modha, sports analyst at Ampere Analysis. Presenter: Andrea Catherwood

An impartial and independent news service offering breaking news, analysis and insight.

A 24-hour impartial and independent news service offering breaking news, analysis and insight. It provides fast and comprehensive coverage of local, UK and international events.

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Sports broadcasters fight for our attention

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