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World Business Report: First broadcast 12/07/2021 00:06 GMT : How did the Euros change sponsorship?

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How did the Euros change sponsorship?

First broadcast 12/07/2021 00:06 GMT 

First broadcast 12/07/2021 00:06 GMT : How did the Euros change sponsorship?

BBC World Service - World Business Report, How did the Euros change sponsorship?

Italy wins Euro 2020 - but how well did the sponsors do in the competition?

Italy has won Euro 2020 against England, but a year ago it wasn't clear whether the tournament would even go ahead. How has the competition changed advertising trends? We speak to Simon Chadwick, professor of Eurasian Sport at EM Lyon Business School in Paris.
Also in the programme, as France waits to hear from President Macron later today with an update on the country's fight against coronavirus, we hear what measures might be included from Tomasz Michalski, associate professor at the HEC Paris business school.
And, can anyone make it in the Western world with hard work and a good education? The BBC's Ed Butler is in conversation with Harvard philosopher Michael Sandel, who believes politics should play a bigger role in social mobility.

(Picture: Italy's Alessandro Florenzi celebrates. Credit: Getty)

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First broadcast 12/07/2021 00:06 GMT : How did the Euros change sponsorship?

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