The Bottom Line

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Evan Davis hosts the business conversation show with insights from the people at the top.

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The Bottom Line: The Future of Cruises

The Future of Cruises

BBC Radio 4 - The Bottom Line, The Future of Cruises

Following the pandemic, what is the future of the cruise industry?

As the world opens up, people are thinking about how to holiday safely. But as ships set sail, what does this mean for the future of the cruise industry?

For nearly 20 years, the cruise industry experienced huge growth. Then a pandemic hit. After a year of forking out for boats docked in port and devastating headlines chronicling outbreaks early on in 2020, what does this mean for the future of cruises? How are they restarting, what barriers are they facing and - most importantly - how do they convince customers that they are indeed safe?

Guests
Dr Jennifer Holland, Lecturer in Tourism, Suffolk Business School
Ben Bouldin, Vice President, EMA, Royal Caribbean Cruises

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