Out Of The Ordinary

Out of the Ordinary

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BBC Radio 4 LW

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Documentary series uncovering stories from the left field. Presented by Jolyon Jenkins

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Out of the Ordinary: Series 8: The buy button

The buy button

Series 8

BBC Radio 4 - Out of the Ordinary, Series 8, The buy button

How advertisers are trying to use neuroscientific techniques to hack our brains.

Advertisers would love to find a "buy button" in our brains, which when pressed would make us buy their stuff. A new breed of "neuromarketers" are offering just that. Does it work?

Half of all money spent on advertising is wasted. But we just don't know which half. In recent years, marketing professionals have been trying to use neuroscience to locate the "buy button" in our brain, which if pressed would make us buy their stuff. It's the holy grail: a way of knowing, in advance, which ads are going to work and are worth spending money on, and which ones would flop. The promise, from both marketers and some neuroscientists, is that our brains can, effectively, be hacked. But does it work? 

Presenter/producer: Jolyon Jenkins

Out of the Ordinary: Series 8

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Extraordinary stories of ordinary people on the fringes of so-called normal behaviour.

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Out of the Ordinary

Series 8

The buy button

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