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Matthew Syed explores the ideas that shape our lives, making us see the world differently.

Best-selling author Matthew Syed explores the ideas that shape our lives with stories of seeing the world differently.

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Sideways: 7. Top of the Pops

7. Top of the Pops

BBC Radio 4 - Sideways, 7. Top of the Pops

Matthew Syed asks what a Swedish pop music maestro can teach us about collaboration.

Matthew Syed asks what the career of the Swedish music maestro Max Martin can teach us about creative collaboration. From 2021.

You might not have heard of Max Martin, but you've definitely heard the songs he's written. 

You probably know the words whether you like the songs or not. Martin has written many of the world's biggest pop hits. 

He has 23 number ones, second only to Paul McCartney and John Lennon.

Matthew Syed explores the extraordinary career of the enigmatic pop powerhouse who's one of Sweden's most significant musical exports. Matthew contrasts Martin's songwriting process with the practice of scientific research which has become overwhelmingly collaborative in recent years.

Matthew discovers that Martin's unique approach to collaboration, drawing upon the experience and skill of a vast and diverse range of musicians, has enabled him to stay ahead of the pack when it comes to crafting world-beating pop songs.

Produced by Thomas Curry and Russell Finch

A Novel production for BBC Radio 4, first broadcast in March 2021.

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