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The Documentary: Inside the brain of Jeff Bezos

Jeff Bezos - CEO Amazon

16/02/2021 GMT

Inside the brain of Jeff Bezos

BBC World Service - The Documentary, Inside the brain of Jeff Bezos

The ideas that made Jeff Bezos the richest man on Earth

The ideas that made Jeff Bezos the richest man on Earth.

David Baker reveals the thinking and the values that made Jeff Bezos the richest man on the planet, and Amazon the most wildly successful company, even in a year when the global economy faces catastrophe. Speaking to senior colleagues within his businesses, longstanding business partners and analysts, David Baker learns the secrets to Amazon's success. As the billionaire creates a huge philanthropic foundation, the programme examines the impact of Jeff Bezos' ideas on the fight against global climate change and the exploration of the solar system, as well as his impact on the media.

(Photo: Amazon president, chairman and CEO Bezos speaks at the Business Insider"s Ignition Future of Digital conference, New York City. Credit: Reuters)

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