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Farming Today: 25/01/21: Oatly Advert; Ash planting; NI goats

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25/01/21: Oatly Advert; Ash planting; NI goats

BBC Radio 4 - Farming Today, 25/01/21: Oatly Advert; Ash planting; NI goats

Battle of the stats: we bring Swedish Oatmilk giants Oatly together with the NFU.

Battle of the stats: we bring Oatly together with the NFU to discuss the oatmilk producers' controversial marketing campaign.

An ad campaign from Swedish oatmilk firm Oatly has prompted more than 100 complaints to the Advertising Standards Authority (ASA). The campaign which is aimed at teenagers encourages them to 'talk to dad' about the reasons why they should stop drinking dairy milk. The ASA says complaints cover a range of issues including concerns about sexism, ageism, causing fear and being offensive to dairy farmers. What really seems to have annoyed the farming community is Oatly’s use of this statistic: ‘The dairy and meat industries emit more Co2 than all the world’s planes, trains, cars, boats etc combined.’ We bring the NFU together with Oatly to discuss the statistics used. 

A £5m project is underway in the Peak District aiming to increase the number and variety of trees as the area continues to be badly affected by Ash Dieback. The  devastating disease can mean the loss of large woodlands, if action isn't taken to plant other species and save some existing Ash trees. 

And we get another update from our lockdown audio-diary keepers - this time goat farmer Charlie Cole in Country Antrim tells us how his business has been affected. 

Presented by Charlotte Smith 
Produced in Bristol by Natalie Donovan

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