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Heart and Soul: To Santa from Shanghai

To Santa from Shanghai

25/12/2020 GMT

BBC World Service - Heart and Soul, To Santa from Shanghai

Unwrapping the myriad meanings of Santa Claus in the “official home of Santa”, Rovaniemi

Unwrapping the myriad meanings of Santa Claus in the “official home of Santa”, Rovaniemi in Finland.

In the far north of Finland, 6km south of the Artic Circle, the town of Rovaniemi is the “official home" of Santa Claus - the location where any letter addressed to Santa (over 500,000 every year) will arrive.

St Nicholas may have roots in 3rd Century Turkey - but this one-time logging town is now the centre of a vast Santa industry. In 2019, more than half a million people came to Rovaniemi’s Santa Village – including 60,000 from China. Dignitaries such as Chinese President Xi Jinping have also made a pilgrimage to the home of the world’s most identifiable, pan-cultural, pan-faith icon.

This year, though, things are different. Santa’s village lies eerily quiet due to Covid-19. All focus – and hope – lies on his official Post Office, and the letters that continue to stream through the door from children – and adults – across the world. Producer Steven Rajam tells the story of the global Santa tourism boom, the myths, fantasies and traditions that Santa represents across different cultures.

Contributors include writer on Christmas and biographer of Santa Claus, Gerry Bowler; historian Martin Johnes; expert on China and religion, Fenggang Yang; travel agency chief Chao Tang; and supervisor at Santa’s official post office, Katja Tervonen, who details how the hundreds of letters received every year give a unique insight into the thoughts and emotions of children around the world.

(Photo: Driver POV of sleigh ride in thick snow and bright sunshine in Rovaniemi. Credit: Lars Ley)

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