Charisma: Pinning down the Butterfly

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Charisma: Pinning Down the Butterfly

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Factual: History

Francine Stock's history of the alluring yet elusive quality that is charisma

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Charisma: Pinning Down the Butterfly: The Best to You Each Morning

The Best to You Each Morning

BBC Radio 4 - Charisma: Pinning Down the Butterfly, The Best to You Each Morning

Francine Stock explores charismatic leaders, from Kellogg and Ford to Jobs and Restone.

Self-made charismatic leaders - from Kellogg and Ford to Jobs. Francine Stock attempts to pin down charisma. From 2015.

Francine Stock attempts to pin down the alluring yet elusive quality of charisma.

7.The Best To You Each Morning
Self-made American charismatic leaders - from W.K Kellogg and Henry Ford to Apple's Steve Jobs and Viacom's Sumner Restone.

A religious upbringing, a great idea and an exceptional ability to read the desires of the American people are just three of the shared characteristics of the early 20th century self-made men who feature in this programme. Collectively, they have set an influential template for charismatic business leaders to this day.

Francine Stock hears from the business journalist and broadcaster Peter Day about his personal - and not altogether complimentary - impressions of Steve Jobs and his extraordinary "force field" of attention. She draws a somewhat surprising profile of the self-made mogul - for whom conquering death itself seems to have become the longed-for ultimate charismatic act.

Producer; Beaty Rubens.

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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Charisma: Pinning Down the Butterfly

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