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The Big Idea

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A big idea that shapes how we understand our place in the world - from the idea’s creator.

What are the big ideas shaping our world?  This new series from the BBC World Service picks the best ideas from economics to psychology, neuroscience to philosophy, political science to anthropology, and makes them easy to digest.

Each episode of "The Big Idea" outlines the important idea through the words of the person who’s developed the theory. In just nine minutes we offer a weekly chance to listen and feel just a little bit wiser.

The Big Idea: The science of addiction

Magazines & Reviews

The science of addiction

12/12/2020 GMT

BBC World Service - The Big Idea, The science of addiction

Why drug addicts want drugs – even when they don’t

Why drug addicts want drugs – even when they don’t.

Some people are addicted to drugs, others to alcohol. Addicts often crave a substance, and yet when they inject or consume it, it doesn’t bring them any pleasure. David Edmonds finds out how humans can want something, but not like it.

Image: An addiction support group (Credit: Getty Images)

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