The Media Show

Original version

BBC Radio 4 LW

Factual: Arts, Culture & the Media

This is the programme about a revolution in media.

Social media, anti-social media, breaking news, faking news: this is the programme about a revolution in media.

BBC Radio 4 FM

The Media Show: A Queen of Advertising

25/11/2020

A Queen of Advertising

BBC Radio 4 - The Media Show, A Queen of Advertising

Annette King, UK boss of Publicis Groupe, on her career in advertising.

This has been an exceptionally difficult year for advertisers. With shops closed and holidays cancelled, many advertisers saw their revenues drop. Amol Rajan speaks to Annette King, UK boss of Publicis Groupe, the ad giant that includes Saatchi & Saatchi. Even before the pandemic her industry faced enormous structural threats, including the dominance of Facebook and Google in the ad market.

This programme includes clips from the British Airways 'Face' advert (1989) directed by Hugh Hudson, and McDonald's 'McDelivery' advert (2020) directed by Los Perez.

Studio Engineer: John Boland
Producer: Hannah Sander

BBC Radio 4

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

Accessibility links

Programme Index

The Media Show

A Queen of Advertising

Genres

Brand

BBC Radio 4 LW

About BBC Radio 4