04:50The Big IdeaThe importance of fairnessBBC World Service Duration: 9 minutes Sun 15th Nov 2020, 04:50 on BBC World Service East and Southern AfricaAvailable for over a yearListen nowWhy it pays to be fair, and why people are less selfish than you think. Show more GenresFactualFormatsMagazines & ReviewsBrandThe Big Idea Source: BBC Online