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The Big Idea

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A big idea that shapes how we understand our place in the world - from the idea’s creator.

What are the big ideas shaping our world?  This new series from the BBC World Service picks the best ideas from economics to psychology, neuroscience to philosophy, political science to anthropology, and makes them easy to digest.

Each episode of "The Big Idea" outlines the important idea through the words of the person who’s developed the theory. In just nine minutes we offer a weekly chance to listen and feel just a little bit wiser.

The Big Idea: Ubernomics

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Ubernomics

24/10/2020 GMT

BBC World Service - The Big Idea, Ubernomics

Does behaviour tracking help tech companies become better at saying sorry?

Every time you book a journey from an app like Uber, you’ll be providing the company with data - and making one man in Chicago very happy. He’s an economist who’s been examining the data, and his findings are fascinating.

Image: A ride-sharing app (Credit: Henry Nicholls/Reuters)

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