BBC World Service Online

The Big Idea

Documentaries

Factual

A big idea that shapes how we understand our place in the world - from the idea’s creator.

What are the big ideas shaping our world?  This new series from the BBC World Service picks the best ideas from economics to psychology, neuroscience to philosophy, political science to anthropology, and makes them easy to digest.

Each episode of "The Big Idea" outlines the important idea through the words of the person who’s developed the theory. In just nine minutes we offer a weekly chance to listen and feel just a little bit wiser.

The Big Idea: The fragility of choice

Magazines & Reviews

The fragility of choice

03/10/2020 GMT

BBC World Service - The Big Idea, The fragility of choice

Where do our opinions come from and how easy is it for people to change them?

Do you know why you believe what you believe? Why you are left or right wing, say, or why you find another person attractive? You probably think you know? But we’ll be explaining why you shouldn’t be so confident.

Image: A magician shuffles cards (Credit: Getty Images)

BBC World Service

BBC World Service South Asia

BBC World Service News Internet

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

BBC World Service Australasia

BBC World Service schedule for American satellite radio and the Caribbean

Accessibility links

Programme Index

The Big Idea

The fragility of choice

Genres

Formats

Brand

BBC World Service Online

About BBC World Service