Other

BBC World Service News Internet

Magazines & Reviews

News

In-depth reporting on the world of social media

In-depth reporting on the world of social media.

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service Australasia

BBC World Service Online

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service

BBC World Service South Asia

BBC World Service Europe and the Middle East

BBC World Service East Asia

BBC World Service West and Central Africa Schedule

BBC World Service West and Central Africa

Trending: The problem with the viral celery juice ‘cure’

Factual

The problem with the viral celery juice ‘cure’

20/09/2019 GMT

BBC World Service - Trending, The problem with the viral celery juice ‘cure’

An influencer claims he can help cure chronic illnesses by getting advice from spirits.

How doctors are trying to counter one popular influencer who claims he helps cure chronic illnesses by getting health advice – like drinking celery juice – from spirits.

The Medical Medium has millions of followers on social media. He claims he can help cure your chronic illness with home remedies like celery juice. 

But he doesn’t have any medical qualifications. Instead, he claims he gets his medical information from communicating with spirits. 

Thousands of people online say he’s helped them. But could his claims be stopping patients seeking the medical help they need. And is the rise of unqualified influencers creating distrust in real doctors? 

We explore the booming celery juice trend and meet the doctor who is trying to start a counter-movement to get qualified medical professionals to use social media more effectively. 

Presenter: Jonathan Griffin 
Reporter: Ione Wells 

(Photo Caption: Screenshot of the Medical Medium Instagram account / Photo Credit: Instagram)

Accessibility links

Programme Index

Trending

The problem with the viral celery juice ‘cure’

Genres

Formats

Brand

BBC World Service News Internet

About BBC World Service