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In Business

Factual: Money

Series about the world of work from vast corporations to modest volunteers

Series of programmes about the whole world of work, public and private, from vast corporations to modest volunteers

In Business: Keep up at the Back!

Keep up at the Back!

BBC Radio 4 - In Business, Keep up at the Back!

Tanya Beckett investigates the current economic health of the exercise industry.

The UK fitness industry employs twenty thousand people and is worth an estimated £5 billion to the economy.  But - like most other industries - it shut down overnight in March.  Some teachers and trainers made swift decisions to move online.  Some businesses closed permanently.  Will people want to return to busy gyms, even with the new protocols?

Tanya Beckett dons her leotard to discover what shape the exercise industry is in, with the help of:

Kelly Ravenscroft, fitness instructor
Paul Connolly, personal trainer and head of Essex Training
Nick Baklanov, marketing specialist at Hype Auditor
Lizzie Broughton, Senior Insight Manager at UK Active
Sophie Lawler, CEO of Total Fitness

Producer: Beth Sagar-Fenton
Editor: Penny Murphy

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BBC Radio 4 is a radio channel that started transmitting on the 30th September 1967. It replaced BBC Home Service.

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