BBC World Service Australasia

Business Daily

Factual: Money

The daily drama of money and work from the BBC.

Business Daily: A nudge in the right direction

Bulletins

!bing soo cropped.jpg

24/08/2020 GMT

A nudge in the right direction

BBC World Service - Business Daily, A nudge in the right direction

Can a nudge - or a shove - persuade us to act for the common good?

Can a simple nudge change behaviour for the common good - even in potentially life and death situations? Elizabeth Hotson talks to Helena Rubenstein, Head of Behavioural Science of Innovia Technology, about a successful experiment to stop drink driving and Martine Visser, economics professor at the university of Cape Town, explains how nudging the inhabitants of South Africa’s most populous city to use less water, averted Day Zero. Plus Erez Yoeli, a research associate in altruism at MIT tells us how selfish people can be persuaded to act in everyone’s best interests. And Ravi Gurumurthy CEO of charity, Nesta, explains how the Behavioural Insights Team applies behavioural science to public policy. Produced by Sarah Treanor. (Picture of bing soo by Elizabeth Hotson).

BBC World Service

BBC World Service schedule for American satellite radio and the Caribbean

BBC World Service Americas and the Caribbean

BBC World Service East and Southern Africa Schedule

BBC World Service East and Southern Africa

BBC World Service South Asia

BBC World Service News Internet

BBC World Service Europe and the Middle East

BBC World Service West and Central Africa Schedule

Accessibility links

Programme Index

Business Daily

A nudge in the right direction

Genres

Formats

Brand

BBC World Service Australasia

About BBC World Service