The Customer Is Always Right

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Factual: Consumer

Britain’s best entrepreneurs put their precious products to the customer test.

Britain’s best entrepreneurs put their precious products to the customer test. Customers will unbox, test and score to find the day’s winner.

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Lucy Alexander

Marie Johnston

Elspeth O'Hare

Jennifer Gilroy

Firecracker Films

The Customer Is Always Right: Series 2: Episode 9

Episode 9

Series 2

BBC One - The Customer Is Always Right, Series 2, Episode 9

Featuring a biodegradable lunchbox, a cafetiere cleaner and an all-in-one waterproof. 

Customers test and score a biodegradable lunchbox, a tool for getting coffee grounds out of cafetieres and an all-in-one kids' waterproof. 

Lucy Alexander is joined by three inventors to watch footage of customers as they unbox, test, review and score their precious products.

Parents to three small children, Lisa and Luke were conscious of their family’s carbon footprint, so when their eldest son was made an ‘eco-warrior’ at primary school, they wanted to do their bit. Researching sustainable materials, they hit upon using recycled rice husks to make biodegradable lunch boxes. Former archaeologist Joe loved nothing more than a freshly ground cup of coffee in the morning, but what he didn’t love was digging out the mushy grains from his cafetiere afterwards. So Joe came up with an accessory that scoops up the grounds with a simple twist. And too many wet school runs led Lottie to invent an all-in-one waterproof for children with no need to remove shoes, a hood which fits over helmets and hidden magnets for quick fastening.
    
Once all three inventors have watched the customer responses and given their own thoughts on the feedback, Lucy reveals who has won the coveted The Customer Is Always Right winner’s trophy.

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The Customer Is Always Right

Series 2

Episode 9

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