The Customer Is Always Right

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Factual: Consumer

Britain’s best entrepreneurs put their precious products to the customer test.

Britain’s best entrepreneurs put their precious products to the customer test. Customers will unbox, test and score to find the day’s winner.

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Lucy Alexander

Marie Johnston

Elspeth O'Hare

Jennifer Gilroy

Firecracker Films

The Customer Is Always Right: Series 2: Episode 4

Episode 4

Series 2

BBC One - The Customer Is Always Right, Series 2, Episode 4

Featuring a dog training toy, vegan nail varnish and t-shirt that can be coloured in.

Customers test and score a dog training toy, vegan nail varnish and children's t-shirt that can be coloured in.

Lucy Alexander is joined by three inventors to watch footage of customers as they unbox, test, review and score their precious products.

After 25 years working as a vet, Trixie took the plunge to retrain as an animal behaviourist. While training dogs to return to their owners, she noticed that some pooches failed to respond to balls or food, but they all loved chasing squirrels. This led her to develop a dog training tool that attaches a squeaky soft toy at one end which encourages doggies to return to their owners.  What started out as a hobby has become a passion and full time business for new mum Natalie. She has come up with her own brand of vegan nail varnishes and perfumed varnish removers. Hailing from a family of entrepreneurs and inspired by her sister’s work with autistic children, Melissa wanted to get involved in something that would be beneficial for the community. Noticing that colouring was good for sensory processing, Melissa came up with a t-shirt for kids that can be coloured in with soluble pens and then washed to be coloured in all over again.  

Once all three inventors have watched the customer responses and given their own thoughts on the feedback, Lucy reveals who has won the coveted The Customer Is Always Right winner’s trophy.

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The Customer Is Always Right

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Episode 4

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