The Best Thing Since Sliced Bread

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BBC Radio 4 FM

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Sliced Bread Presents: Sunscreen

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Sunscreen

Sliced Bread

BBC Radio 4 - Sliced Bread, Sunscreen

Greg Foot puts sunscreen through the evidence mill.

Are you sure you’re using the right sunscreen? Do you struggle to untangle UVA from UVB, and SPF from the star-rating? Greg Foot puts sunscreen through the evidence mill.

We all know that sunscreen helps to protect our skin from the sun’s burning rays, but are you sure you’re using the right one?  Do you struggle to untangle the UVAs from the UVBs, and the SPFs from the star-ratings?

Greg Foot talks to Antonia Mariconda, beauty writer and founder of the Safety in Beauty Campaign, who knows just how baffled consumers are.

On hand to decode the sunscreen labelling is Dermatologist, Dr Andrew Birnie, from East Kent Hospital University NHS Foundation Trust.  Common claims, such as ‘waterproof’ and ‘reef safe’ are also put through the evidence mill.

Presenter: Greg Foot
Producer: Beth Eastwood

Sliced Bread Presents

Intelligent speech, the most insightful journalism, the wittiest comedy, the most fascinating features and the most compelling drama and readings anywhere in UK radio.

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Factual: Health & Wellbeing

Factual: Science & Nature

Factual: Science & Nature: Science & Technology

While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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