The Best Thing Since Sliced Bread

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Sliced Bread Presents: CBD Products (Cannabidiol)

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CBD Products (Cannabidiol)

Sliced Bread

BBC Radio 4 - Sliced Bread, CBD Products (Cannabidiol)

Greg Foot finds out if there's any science behind the current craze in CBD-based products

Greg Foot is joined by beauty columnist Sali Hughes to explore the facts behind the craze in CBD-based products – are they really The Best Thing Since Sliced Bread?

CBD, short for cannabidiol, is one of the big buzzwords in health and well being products. A naturally occurring molecule of the cannabis plant, it’s popping up in everything - aside from the CBD oil tinctures, you can now eat it, down it in drinks, vape it, lather it on your skin and soak in it. You can even buy sports leggings infused with it.

Consumer interest in CBD-based products shows no sign of abating, with enthusiasts claiming a whole host of benefits from relieving anxiety, to easing pain and helping us sleep.

The theory behind how CBD might work seems promising - CBD shares similarities with endocannabinoids, produced naturally in the body, which help to regulate stress, sleep, metabolism, memory, inflammation, and immunity.

Given the deluge of different CBD-based products, should we really believe the hype?

Greg Foot talks to beauty columnist Sali Hughes and Saoirse O’Sullivan, an expert in cannabinoid research, to find out if these products really are The Best Thing Since Sliced Bread.

Presenter: Greg Foot
Producer: Beth Eastwood

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While Sliced Bread takes a break, we serve up... Toast.

While Sliced Bread takes a break, we serve up... Toast. Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

While Sliced Bread takes a break we serve up... Toast. A study of the spectacular failures of brands which had promised so much to consumers.    

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?  

Some of the world's most successful businesses have also brought us some of the world's most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? 

Sean unpicks all the early optimism, hype and ambition. He learns about the tremendous success of a brand before hearing how it faltered, with help from expert commentators and people who were directly involved. How do they view things now and what, if anything, could have been done differently? 

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand's fortunes and reaching her own, often instructive, conclusions.  

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked. 

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

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