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50 Things That Made the Modern Economy

Factual: Money

The stories of inventions, ideas and innovations which helped create the economic world

Tim Harford tells the fascinating stories of inventions, ideas and innovations which have helped create the economic world.

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50 Things That Made the Modern Economy: Fast food franchise

Discussion & Talk

Fast food franchise

11/01/2020 GMT

BBC World Service - 50 Things That Made the Modern Economy, Fast food franchise

How a milkshake-mixer salesman turned a burger restaurant into a global giant

How a milkshake-mixer salesman devised a business model that turned a burger restaurant into a global giant.

There are more than 36,000 McDonald's restaurants around the world - but if the McDonald brothers had had their way, that might never have happened. Tim Harford tells the story of how milkshake-mixer salesman Ray Kroc turned their burger business into a global giant, and explains the principles that made his franchising model such a success.

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