The Apprentice

Original version

BBC One London

BBC One is a TV channel that started broadcasting on the 20th April 1964. It replaced BBC Television.

BBC One

BBC 1

BBC1

BBC One (London)

London

Talent Shows

Entertainment

Bust-ups and boardroom battles in Britain’s toughest job interview.

Series 15

BBC Two

Simulcast of network BBC One in high definition. From 03/11/2010

BBC One HD

BBC One Oxfordshire

The BBC North East & Cumbria region started in 1959 (tbc) as part of the BBC Television Service, before becoming BBC One North East & Cumbria.

BBC One North East & Cumbria

BBC One Cambridgeshire

The BBC West region started on 1st September 1957 as part of the BBC Television Service, before becoming BBC One West.

BBC One West

BBC One Yorkshire

BBC One Channel Islands

BBC One West Midlands

The BBC East region started on 1st May 1959 as part of the BBC Television Service, before becoming BBC One East.

BBC One East

Formerly part of a wider BBC One South East region that included London and part of the South region. Separated from BBC One London 2001-09-03 following reorganisation of the South East region.

BBC One South East

BBC One North West

BBC One region covering Derbyshire, Leicestershire and Nottinghamshire.

BBC One East Midlands

BBC One Yorks & Lincs

The BBC South West region started on 20th April 1961 as part of the BBC Television Service, before becoming BBC One South West.

BBC One South West

The BBC South region started on 5th January 1961 as part of the BBC Television Service, before becoming BBC One South.

BBC One South

Simulcast of BBC One Scotland in high definition. From 14/01/2013

BBC One Scotland HD

Simulcast of BBC One Northern Ireland in high definition. From 24/10/2012

BBC One Northern Ireland HD

BBC Northern Ireland region started on 19th April 1955 as part of the BBC Television Service, before becoming BBC One Northern Ireland.

BBC One Northern Ireland

BBC One Wales

Wales

Simulcast of BBC One Wales in high definition. From 29/01/2013

BBC One Wales HD

BBC One Scotland

Scotland

BBC Two England

England

Simulcast of network BBC Two in high definition.

BBC Two HD

Simulcast of BBC Two Northern Ireland in high definition

BBC Two Northern Ireland HD

Until 03/01/2009 BBC Two Wales (analogue) was known simply as BBC Two Wales. BBC Two Wales (digital) was BBC 2W. From 03/01/2009 BBC Two Wales schedules on both analogue and digital became identical

BBC Two Wales

BBC Two Northern Ireland

Simulcast of BBC Two Wales in high definition

BBC Two Wales HD

Lord Sugar

Karren Brady

Claude Littner

Paul Broadbent

Emma Peach

Rebecca McLaughlin

Joe Wildman

FremantleMedia

The Apprentice: Series 15: Finland Advertising

Finland Advertising

BBC One - The Apprentice, Series 15, Finland Advertising

The candidates create an advertising campaign to persuade UK tourists to visit Finland.

The candidates must create an advertising campaign to persuade UK tourists to visit Finland. Finland is known as a winter destination, but this campaign must entice us to visit during the summer. 

At the London Stadium in Stratford, site of the 2012 Olympics and home to UK Athletics and West Ham FC, Lord Sugar reveals that this week the contestants will be rebranding the country of Finland. Finland is known as a winter holiday destination, but for this task the candidates must create an advertising campaign to entice UK visitors during the summer months. 

Half the team head to Finland to film the TV advert whilst the rest create a marketing campaign and a digital billboard to be displayed at Piccadilly Circus. The candidates must then pitch their advertising campaign to leading industry experts, including the head of tourism for Finland.

During the filming of the advert, on one team temperatures soar, while the other team make a big splash. Going into the pitches, both teams must convince the panel that they really understand all Finland has to offer, not just as a country, but as a summer destination.

The candidates aren’t out of the woods yet, as they’re back in the boardroom and facing Lord Sugar’s scrutiny. And for one candidate it’s time to pack their suitcase, as they are told – 'You’re Fired!'

The Apprentice: Series 15

Another 16 candidates compete to be Lord Sugar's business partner.

Accessibility links

Programme Index

The Apprentice

Series 15

Finland Advertising

Contributors

Genres

Brand

Series

BBC One London

About BBC One