Breaking Fashion 

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Simulcast of BBC One Wales in high definition. From 29/01/2013

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Breaking Fashion

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Taking a look inside Greater Manchester’s new world of ultra-fast fashion.

Set within the Salford offices of In the Style, Breaking Fashion takes us inside Greater Manchester’s new world of ultra-fast fashion.

Series 1

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Breaking Fashion: Series 1: Chessie King

Chessie King

BBC Three - Breaking Fashion, Series 1, Chessie King

CEO Adam signs up new influencer and body positivity campaigner Chessie King.

CEO Adam signs up brand new social media influencer and body positivity campaigner Chessie King, but they need to work quickly to get the collection released in time.

CEO Adam wants to sign up a new social media influencer, body positivity campaigner Chessie King. After giving her his sales pitch, the influencer with over 600,000 followers agrees to come on board. But Adam wants this new collection released before the summer season ends, giving the team a matter of weeks to pull ideas together, design the range and manufacture it. Not only that, but the range is out of the company's comfort zone – focusing on empowering slogans on t-shirts rather than a full fashion collection. The team try to make the items more interesting by incorporating tie dye, much to Adam's disgust.

Meanwhile, the team throw their big summer party for all their stars – but on the hottest day of the year, will anyone turn up?

Breaking Fashion: Series 1

BBC Three

A multi-platform service for 16-34s, featuring comedy, entertainment and factual content.

The BBC’s multi-platform service for 16 to 34s, innovating with breakthrough comedy, stand-out entertainment, brave documentary and intellectual factual content.

Set within the Salford offices of In the Style, this series takes us inside Greater Manchester’s new world of ultra-fast fashion.

Adam Frisby left school at 15 with no GCSEs, but in just five years he has built his fashion business In the Style into a £30 million turnover company.

This series follows the 32-year-old CEO, his fiancé Jamie and their young team through the summer season as the company competes with rival fast fashion brands to sign up the latest talent, come up with the hottest styles and supply them faster and better than anyone else, risking hundreds of thousands every week.

The company’s USP is the work they do with social media influencers and celebrities. Once Adam has found a star he wants to work with, the team will work closely with them and design a new collection, followed by some serious online promotion. By attaching the brand to celebrities and influencers, Adam and his company’s reach can hit up to 20 million people.

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