Breaking Fashion 

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Breaking Fashion

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Taking a look inside Greater Manchester’s new world of ultra-fast fashion.

Set within the Salford offices of In the Style, Breaking Fashion takes us inside Greater Manchester’s new world of ultra-fast fashion.

Series 1

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Breaking Fashion: Series 1: Pop-Up

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BBC Three - Breaking Fashion, Series 1, Pop-Up

CEO Adam wants to create his own version of a knitted bodysuit as worn by Kylie Jenner.

CEO Adam has a hunch: he wants to create his own version of a knitted bodysuit - as worn by Kylie Jenner – and he wants to get one on sale ahead of his rivals.

CEO Adam has a hunch: he wants to create his own version of a knitted bodysuit - as worn by Kylie Jenner – and he wants to get one on sale ahead of his rivals. Can his factory suppliers and design team turn it round in time?

Hannah places the order, giving her supplier a one-week deadline. The following day, Adam and Jamie visit the Manchester-based factory to check on the bodysuit progress. Meanwhile, Adam asks his marketing team to focus on pushing the brand and suggests that they showcase some of their clothes at a London pop-up store event. But when assistant marketing manager Grace is sent on a last-minute shoot to Ibiza, her colleague Mel is left to deal with it alone. Facing pressure from Adam to make the pop-up event a success, will she pull it off?

Breaking Fashion: Series 1

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A multi-platform service for 16-34s, featuring comedy, entertainment and factual content.

The BBC’s multi-platform service for 16 to 34s, innovating with breakthrough comedy, stand-out entertainment, brave documentary and intellectual factual content.

Set within the Salford offices of In the Style, this series takes us inside Greater Manchester’s new world of ultra-fast fashion.

Adam Frisby left school at 15 with no GCSEs, but in just five years he has built his fashion business In the Style into a £30 million turnover company.

This series follows the 32-year-old CEO, his fiancé Jamie and their young team through the summer season as the company competes with rival fast fashion brands to sign up the latest talent, come up with the hottest styles and supply them faster and better than anyone else, risking hundreds of thousands every week.

The company’s USP is the work they do with social media influencers and celebrities. Once Adam has found a star he wants to work with, the team will work closely with them and design a new collection, followed by some serious online promotion. By attaching the brand to celebrities and influencers, Adam and his company’s reach can hit up to 20 million people.

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