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Deep, Down & Desi

All About The Money

Sneaker Millionaires

Duration: 35 minutes

First broadcast:

Available for over a year

20 year olds are making millions from their bedrooms from buying and selling the latest trainers, and even programming online bots to jump queues for the latest kicks.
Meanwhile, Nike’s ‘racist trainers’ are only driving up prices and StockX, the online market dedicated exclusively to sneakers, is radically shaking up the way we buy goods.
And for perhaps the only time in history, Faarea's hometown of Coventry steps into the limelight when eBay vice-president Rob Hattrell tells us the city has the highest number of eBay millionaires... Why? Show less

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