The Way I See It

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BBC Radio 3 is a radio channel that started transmitting on the 30th September 1967. It replaced Third Programme.

BBC Radio 3

Radio 3

The Way I See It Podcast

The Way I See It: Michael Bierut on Ed Ruscha's OOF

Michael Bierut on Ed Ruscha's OOF

BBC Radio 3 - The Way I See It, Michael Bierut on Ed Ruscha's OOF

Graphic designer Michael Bierut selects a large blue and yellow painting of the word OOF.

Graphic designer Michael Bierut selects Ed Ruscha's large blue and yellow painting of the word OOF. Will the man who designed the Visa credit card symbol see three letters?

Art critic Alastair Sooke, in the company of some of the leading creatives of our age, continues his deep dive into the stunning works in the Museum of Modern Art's collection, whilst exploring what it really means “to see” art. 

Today's edition features graphic designer Michael Bierut selects Ed Ruscha's large blue and yellow painting of the word "OOF". Will the man who designed the Visa credit card symbol see three letters?

Producer: Paul Kobrak

Main Image: Edward Ruscha, OOF, 1962 (reworked 1963). Oil on canvas, 71 1/2 x 67" (181.5 x 170.2 cm). Gift of Agnes Gund, the Louis and Bessie Adler Foundation, Inc., Robert and Meryl Meltzer, Jerry I. Speyer, Anna Marie and Robert F. Shapiro, Emily and Jerry Spiegel, an anonymous donor, and purchase, The Museum of Modern Art, New York, 256.1988. © 2019 Edward Ruscha

Live music and the arts: broadcasts more live music than any other radio network. Classical music is its core. Genres include world and new music, jazz, speech and drama.

Factual: Arts, Culture & the Media

Leading creative thinkers choose an artwork from MoMA and talk about how it inspires them.

Leading creative thinkers choose an artwork from the Museum of Modern Art, and talk about how it inspires or provokes, thrills or surprises them. Presented by Alastair Sooke.

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