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Business Daily: WeWork and the cult of the CEO

Bulletins

WeWork and the cult of the CEO

27/09/2019 GMT

BBC World Service - Business Daily, WeWork and the cult of the CEO

How WeWork's Adam Neumann lost his job after a disastrous attempt to list the company on the stock market. Manuela Saragosa speaks to the Wall Street Journal's Eliot Brown about the charisma of Adam Neumann and how it helped raise billions from investors, and to Andre Spicer from the Cass Business School about the cult of the founder-CEO. Scott Galloway, professor of marketing at the New York University Stern School of Business, explains why WeWork's IPO failure should be a lesson to the markets.

(Photo: Adam Neumann, Credit: Getty Images)

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