This week Adam is aiming high and has his sights set on turning over a cool £1 million. To hit his target he decides to launch both a 40%-off promo and a key new collaboration both in the same week. This time it’s Love Island alumni Dani Dyer’s first swimwear collection. It’s a risky first for the company, and Adam could lose thousands if it’s not a success.

The collection doesn’t get off to a good start when one of the items comes in the wrong colour just one day before the launch. This leads to a tricky negotiation for Adam with his supplier to both make sure he doesn’t lose money and prevent the items from ending up in landfill. Meanwhile, Adam’s team are hard at work... planning a surprise joint birthday party for him and his fiancé Jamie. A day of partying in the office ensues and there are some sore heads in the office the next day - just in time for Dani’s swimwear launch.

After the launch, Adam must prepare for one of his worst nightmares - giving a talk at the prestigious Draper’s Digital Festival, an event attended by some of the fashion industry’s most successful leaders. Will his imposter syndrome get the better of him? And will he hit his million? Show less