Original version

The BBC's international 24-hour news and information channel, as seen by viewers in Africa.

BBC News Africa

HARDtalk

Discussion & Talk

Factual

BBC News Channel

An impartial and independent news service offering breaking news, analysis and insight.

A 24-hour impartial and independent news service offering breaking news, analysis and insight. It provides fast and comprehensive coverage of local, UK and international events.

In-depth, hard-hitting interviews with newsworthy personalities.

In-depth interviews with hard-hitting questions and sensitive topics being covered as famous personalities from all walks of life talk about the highs and lows in their lives.

BBC News Europe

BBC News Asia Pacific

BBC News South Asia

BBC News Latin America

BBC News Middle East

BBC News North America

Stephen Sackur

Andre Calantzopoulos 

HARDtalk: Andre Calantzopoulos 

Philip Morris CEO on a cigarette-free future

21/08/2019 GMT

Andre Calantzopoulos

BBC News - HARDtalk, Andre Calantzopoulos

Stephen Sackur talks to Andre Calantzopoulos - CEO, Philip Morris International.

Tobacco giant Philip Morris International claims it wants a 'smoke free world' and the eventual phasing out of cigarettes, hailing its new smoke-free products as the future. But how plausible is that given that globally Philip Morris International still sells almost 800 billion cigarettes a year? The World Health Organisation says there are more than a billion smokers around the world, and that about seven million deaths per year 'are the result of direct tobacco use'. HARDtalk is in PMI's research laboratories in Switzerland to talk to the CEO, Andre Calantzopoulos. Are his claims of a smoke free future clever strategic marketing or corporate hypocrisy?

Accessibility links

Programme Index

HARDtalk

Andre Calantzopoulos

Contributors

Genres

Formats

Brand

BBC News Africa

About BBC World News