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Business Daily: The rise and fall of viral marketing

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06/06/2019 GMT

The rise and fall of viral marketing

BBC World Service - Business Daily, The rise and fall of viral marketing

Can a bear in an ad help sell more washing machines?

Could an advertising campaign featuring a bear help sell more washing machines? Looking to shake up the video advertising world, Matt Smith launched The Viral Factory back in 2001. We hear how getting consumers to create buzz by sharing your content online became central in selling products. But, Matt says the dominance of social media platforms and how they allow content to be shared is a concern for viral marketers like him.

(Picture: A bear holding a guitar in an ad. Credit: Viral Factory/Jellyfish Pictures)

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