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In the Balance: The digital cost of India's elections

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27/04/2019 GMT

The digital cost of India's elections

BBC World Service - In the Balance, The digital cost of India's elections

What's the impact of social media on India's voters?

Is social media changing the way that voters think about politicians in India?

India is in the middle of the world’s biggest election and the battle to reach the country's  900 million voters is on every screen.
Political parties are spending big money on digital strategy and social media marketing. But is all the investment worth it? Is it reaching the voters it should and swaying political choices? Devina Gupta from the BBC's WorklifeIndia is joined by a popular actor turned politician, the public policy head of India’s own vernacular social network, and a digital marketer providing services to political parties and candidates. We ask whether digital campaigning is really a game changer?

Presenter: Devina Gupta
Contributors: Gul Panag, actor, politician and entrepreneur; Berges Malu, public policy head, ShareChat; Kapil Gupta, digital marketer and CEO, OMLogic

(Picture: A supporter seen doing a Facebook live as a political party candidate speaks during her campaign rally ahead of elections at a village in Merta, India, on April 20, 2019. Credit: Hindustan Times via Getty Images)

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