The Customer Is Always Right

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Factual: Consumer

Britain’s best entrepreneurs put their precious products to the customer test.

Britain’s best entrepreneurs put their precious products to the customer test. Customers will unbox, test and score to find the day’s winner.

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Lucy Alexander

Emily Ricketts

Elspeth O'Hare

Jennifer Gilroy

The Customer Is Always Right: Series 1: Episode 1

Episode 1

Series 1

BBC One - The Customer Is Always Right, Series 1, Episode 1

Customers test a bed extender, a portable pet-feeding bowl and a back lotion applicator.

Customers unbox, test and score a bed extender, a portable pet-feeding bowl and a back lotion applicator. But only one can win the Customer is Always Right trophy.

Three entrepreneurs come together to discover what our customers think of their precious products. They’re nervous but ready to watch the customers unboxing, testing and giving their feedback on what they like, dislike and what they think could be improved for each invention.  

In this episode, we meet Kris, Andrew and Ashley, all hoping to get a high score from our customers and become the winner.

Kris and her husband Martin have invented (by accident) a unique product which claims to add six inches to any divan bed. Andrew and business partner Helen have invented a roll-up food and water bowl that allows you to feed your pets on the go. And Ashley has developed and produced a back lotion applicator, which she hopes is ideal for applying fake tan, medication cream, suntan lotion, exfoliators and moisturisers.  

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